After spending 4+ years developing in Videography and Production, I realised that there was a problem...
Many companies that I worked with would aspire for great visual work but didn’t realise that something looking good is only half the job:
The real power comes from visual work laced with a powerful narrative.
At Middle Ground, we take a hybridised approach to the way that we work by merging strategy with creativity, so that our clients can experience an effective, holistic approach to storytelling.
